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New Zealand wants to take a lot of profit out of „Lord of the Rings“

 

Bye-bye Harry Potter, Frodo is coming. 3,864,129 New Zealanders and a few American film bosses have just one wish little before Christmas: the economic success of the „Lord of Rings“. The biggest film project, ever turned south of the equator, could particularly pay out for the turning place of New Zealand. If you believe the film, the wonderful countryside of Middle Earth is situated with its elves, hobbits and the magician Gandalf on these pacific islands. Director Peter Jackson needed seven years, 2,400 actors, extras and other persons as well as about 360 million dollars turn J.R.R. Tolkien’s book into a film triology. It should gain three ends: fascinate people, bring money to the American producer’s cash-register, and give a better image to New Zealand.

Because until now Aotearoa, the country of the white cloud, had been laughed at because of its sheep-breeders. The one who will think of New Zealand in the future time should not longer see meadows and pastures in front of his inner eye, but creative people at their computers in darkened laboratories filled with high-tech. When the film will start today in a week world-widely New Zealand wants to earn a lot. Before its start already „The Lord of the Rings“ has done well to its producer country. Last year the film industry earned at least 600 million dollars, nearly half of it was spent in the studios around the capital Wellington.

The government wants to invest about 100 million New Zealand dollars this and next year to sell the country better in connection with the film. New Zealand and the producer AOL Time Warner think the potential public is almost unlimited: Tolkien’s books were still sold more than 100 million times around the world.

The islanders’ great model is situated on the other side of the Tasmanian Sea, in Australia. Because there „Crocodile Dundee“ has done more to the country than all ministers of tourism together. The trapper with hat, knife and leather jacket showed the international public Australia’s beauty and also a part of its culture. Like that, just several times more powerful, people dream of the effect of Frodo and the hobbits in Wellington.   

 

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